Rolex Showcases The Everose Gold Day-Date 40

Lifestyle

Apr 3

Written By Damian Nicholas

The new Everose Gold Day-Date 40 features a slate-gray ombré dial.

Lifestyle | Rolex

Words by FP Team

ROLEX

In 2024, Rolex released a preview of its new Day-Date 40mm timepiece which will be released in an 18-carat Everose gold build.

This timepiece first made a limited appearance in a broadcast that aired before the official awards ceremony. The purpose of this preview was to celebrate Rolex’s presence in the world of cinema. Making up the majority of the one-minute-long video are edits from several films featuring characters wearing Rolex timepieces.

This year, Rolex has once again hosted the Greenroom at the Academy Awards. The Greenroom, which is known as a gathering spot for nominees and presenters before make their way to the stage to accept their award, is reimagined every year with an original theme and concept by Rolex. This year, the Greenroom theme is a zen and vegetal color scheme that befits its name.

On display in the Greenroom this year is the newest Rolex Day-Date 40 in Everose gold. With a stunning slate gray dial in an ombré effect, the piece is adorned with Roman numerals as hour markers complete with the model’s signature date and date indicators. More details to come regarding the Rolex Day-Date 40 specifications, price, and release date.

rolex.com