Action Bronson’s Activewear Brand BAKLAVA Unveils First Lookbook

Bronson debuts his collection just in time for New York City Marathon

Words by FP Team

BAKLAVA

Action Bronson, our favorite Renaissance man, is embarking on an exciting new project. Known for his various collaborations with New Balance, he is expanding his creative horizons with the launch of BAKLAVA, his new activewear brand. The brand has just released its first lookbook, showcasing not only the activewear line but also providing a sneak peek at some upcoming New Balance sneaker designs.

The initial drop from BAKLAVA is set to coincide with the New York City Marathon, where Bronson and New Balance are organizing a pre-marathon 5KM shakeout. The collection features a vibrant array of athletic wear, including windbreakers and shell jackets that offer plenty of pockets, as well as technical t-shirts, shorts, and a standout neon BAKLAVA x NPR graphic tee, each adorned with sleek BAKLAVA branding.

On the footwear side, the lookbook highlights three new models, among them the Minimus Trail shoe in burgundy, the turquoise FuelCell Rebel v4 running shoe, and the colorful 990v6. Recently, Bronson showcased updated designs for both the FuelCell Rebel V4 and Minimus Trail shoes, which was release on November 1. Be sure to check out the first lookbook for BAKLAVA in the gallery above and shop the full collection now at BAKLAVA’s official website. With New York City Marathon just around the corner, we expect products to sell-out quickly.


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Nov 03, 2024 


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