Pharrell Williams’ First Louis Vuitton Perfume, The Perfect Summer Scent
Inspired by the summer sun, LVERS features notes of sandalwood and bergamot.
Words by FP Team
LOUIS VUITTON
Amid his recent groundbreaking collaborations and musical endeavors, Pharrell is once again shaking up the fashion world with the launch of his very first fragrance in partnership with Louis Vuitton. Say hello to the captivating scent of LVERS, a fragrance that encapsulates the essence of summer with its radiant blend of sunlight and the invigorating aromas of the great outdoors.
Teaming up with the renowned perfumer Jacques Cavallier-Belletrud, Pharrell has created a fragrance that not only pays homage to the iconic Louis Vuitton style but also breaks free from traditional norms. LVERS is a gender-neutral scent that defies expectations, offering a harmonious combination of rich cedar, sensual sandalwood, and a unique twist of galbanum – a rare gum resin derived from an exotic Iranian plant.
Get ready to experience a fragrance like no other, where innovation meets elegance and nature's beauty is captured in a bottle. Join Pharrell on this olfactory journey and immerse yourself in the allure of LVERS – a true masterpiece that transcends boundaries and celebrates individuality.
(Delight in the ethereal essence of LVERS, a fragrance masterpiece that beckons you into a vibrant oasis nurtured by the sun's radiant beams. Infused with invigorating ginger extract, this elixir embodies a refreshing crispness that tantalizes the senses. A burst of bergamot in the heart notes lends a luscious fruity twist to the predominantly woody and verdant symphony.
Behold the allure of the bottle design, a stunning reflection of nature's bounty. Adorned with Williams' iconic camo print, a symbol of innovation in Louis Vuitton's realm, it stands as a testament to the harmonious blend of artistry and nature. Encased in a trunk-inspired masterpiece with opulent gold accents, this fragrance embodies the essence of luxury and sophistication.
Embark on a sensory journey inspired by Pharrell's radiant debut show on Pont Neuf, where sunlight danced upon the runway, igniting a creative spark. Jacques Cavallier Belletrud, the master perfumer behind this olfactory marvel, eloquently captures the essence of photosynthesis in a bottle, encapsulating the essence of life's fundamental process.
For aficionados of Pharrell's olfactory artistry, LVERS stands as a testament to his creative genius and passion for innovation. Building upon his previous success with "G I R L," a collaborative fragrance with COMME des GARÇONS and KAWS, LVERS sets a new standard of excellence in the world of haute perfumery.
Mark your calendars for the global launch of LVERS on June 19th, priced at $320 USD, this exquisite fragrance will be available online and in select Louis Vuitton boutiques – promising an unparalleled sensory experience that transcends boundaries and defies expectations.
louisvuitton.com
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