Watch To Watch: Bulgari Celebrates The Iconic Bulgari Bulgari With Two New BB 103967 & 103968
Inspired by Roman coins and special kind of italian heritage, the Bulgari Bulgari has returned once again.
Words by Damian Nicholas
WATCHTIME/BULGARI
The Bulgari Bulgari holds a significant place in the world of horology, being a watch that has stood the test of time since its launch in 1977. With a design inspired by ancient Roman coins, the Bulgari Bulgari watch exudes a unique Italian heritage that is deeply rooted in its 1970s origins. The iconic bezel, inscribed with the Bulgari name, pays homage to the classic coins of ancient Rome.
Originally introduced in a yellow gold case paired with a brown leather strap, the Bulgari Bulgari watch gained popularity in the 1980s and has continued to influence modern designs. The brand's latest iterations, the all-new BB 103967 & 103968, maintain the essence of the original timepiece while introducing contemporary elements. The 38mm model, stays true to its heritage by offering the black alligator strap for the yellow-gold BB 103967 and a brown alligator strap for rose-gold BB 103968 reminiscent of its predecessors.
One of the most striking aspects of the new BB 103967 is its fusion of weighty yellow gold with a sporty yet elegant black dial. The BB 103967 offers the same elements but in a rose gold case color with a sliver matte opaline dial. The minimalist dial design, adorned with just the 12, a six, and a date window, perfectly complements the double branding on the bezel. This combination evokes a nostalgic 1980s vibe, creating a timepiece that seamlessly blends classic and contemporary elements.
What pleasantly surprised me was the decision to offer the watch in a 38mm case size, catering to those who prefer more modestly sized timepieces. The 38mm edition boasts an automatic movement powered by the BVL 191 Automatic, providing a 42-hour power reserve and water resistance to 50m. Both watches are priced at $13,200 and are available for purchase now through Bulgari's official webstore.
This revival of the Bulgari Bulgari watch is a testament to the brand's ability to combine historical significance with contemporary appeal. As the timepiece resonates with enthusiasts and potential collectors, it captures the essence of timeless elegance and design innovation. With its rich history and modern reinterpretation, the new Bulgari Bulgari is a compelling choice for those looking to embrace a piece of horological heritage.
bulgari.com
Watch Details
Brand: Bulgari
Model: Bulgari Bulgari 103967
Dial Color: Black Opaline
Case Material: 18kt Yellow-Gold
Strap/Bracelet: Black Alligator Leather Pin Buckle
Indexes: Gold
Diameter: 38mm
Thickness: 3.80mm
Caliber: BVL 191 caliber
Water Resistance: 50m
Power Reserve: 42 hours
Watch Details
Brand: Bulgari
Model: Bulgari Bulgari 103968
Dial Color: White Opaline
Case Material: 18kt Rose-Gold
Strap/Bracelet: Brown Alligator Leather Pin Buckle
Indexes: Gold
Diameter: 38mm
Thickness: 3.80mm
Caliber: BVL 191 caliber
Water Resistance: 50m
Power Reserve: 42 hours
Damian Nicholas covers cannabis, lifestyle, automotive and design in New York. More about Damian Nicholas
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