BEAMS Future Archive SS24
A contemporary take on Y2K fashion.
Words by Foli Creppy
BEAMS
During 2022, the Beams’ “BEAMS Future Archive” label experienced a quick ascension to the forefront of Japanese Fashion. Since the grand opening of its brick-and-mortar store in Tokyo’s fashionable Harajuku district, BEAMS’ FUTURE ARCHIVE has now introduced its Japanese audience to its Spring/Summer 2024 collection.
This year’s collection, whose central theme has been entitled “DIRTY HARD BLING,” explores the Y2K aesthetic adding a contemporary twist into the mix. The Y2K aesthetic, known for its chaotic style and color palette, finds itself being expressed by BEAMS through the lens of contemporary British street/celebrity fashion and the “Gyaru” subculture of Japan.
Stand-out pieces from this collection include a pair of Japanese-made denim that has been heavily processed. A variety of pairs of low-rise denim that come in various lengths and hem openings. Some other stand-out pieces from the collection include a mesh and fluffy zip-up and a contrasting color sweatshirt. Closing out this this collection are other offerings such as belts, chains, and other accessories that feature cross and skull motifs.
BEAMS’ Future Archive Spring/Summer 2024 collection will be available online on January 19 at BEAMS Official Online Shop and BEAMS Harajuku Annex.
Beams.co.jp
Foli Creppy covers fashion and style in New York. More about Foli Creppy
Jan 18, 2024ADVERTISEMENT