NOAH Releases Fall/Winter 2024 Collection
Featuring updated tailoring and enhancements to the brand’s distinctive silhouettes.
Words by Foli Creppy
NOAH
Co-founder of streetwear brand NOAH and creative director Brendon Babenzien once said…
What you do is important; what you wear, less so. Let your actions define you and let your clothes be a reflection of who you are. I’ve heard it said that ‘clothes make the man,’ but someone trying to sell you something probably said that. In my view, a person should never let their clothes define them. And in a strange twist of fate, those who aren’t ruled by fashion often end up looking the best anyway.
With the concept of aging at the forefront of our minds, NOAH is growing up in its latest range to keep in pace with its customer base, creating more mature pieces that can be paired with their more youthful offerings to aid in the transitional period of youth and older age. This season, tailoring has also been taken to the next level with the release of a new unstructured, double-breasted cotton suit.
This collection’s lookbook being shot in Noah’s hometown of Long Island, New York, highlights this season’s selection of garments, including heavyweight cotton rugby shirts, salt-washed fleece sweats, baggy single-pleat chinos, and Oxford-cloth button-downs. Shetland sweaters are sourced from an 18th-century Scottish wool mill, with Donegal tweeds developed exclusively for Noah from Ireland’s famed Magee mills.
This season’s collection also features two collaborations. The first being the Barbour Bedale and Border jackets, both reworked and featuring textured Casentino wool, Donegal tweed, and recycled cotton canvas. The second collaboration is a long-running partnership with PUMA.
The entire Noah’s FW24 collection is now available for purchase at the brand’s webstore. View the gallery above for the full collection.
noahny.com
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