Clarks Releases New Campaign For Clarks Wallabee Day
April 26 is now officially Clarks Wallabee Day.
Words by Foli Creppy
CLARKS
Clarks is celebrating the legacy of its most storied silhouette, the Clarks Wallabee. April 26 is now officially Wallabee Day, and Clarks has tapped Wu-Tang Clan‘s legendary Wallabee-wearer Raekwon to front the campaign for the casual footwear imprint.
Resident New Yorkers and Rappers Dave East and Reakwon expressed their support of a Wallabee Day and the brand Wallabee answered their call prayers so to speak. For the first Wallabee Day collaboration; Dave East wore a custom pair of X-LARGE collaboration Wallabees. The collaboration came complete with custom designed fobs and tasseled laces. The Wallabees were released in a maple suede and black suede colorway respectively and finished off with green detailing and blue detailing, respectively.
So why was this collaboration released on April 26? The rumor is that (as detailed ina press release statement from Wallabee) that on April 26 1971, customs teams at New York City’s John F. Kennedy Airport were readying cages to for the 4,176 wallabies about to arrive.Wallabee Day allows supporter to celebrate not just the shoe, but to also give the Wallabee brand an opportunity collaborate with brands who can help Wallabee reinvent the story of the brand year after year.
In celebration of Wallabee Day, Clarks will be rolling out a handful of collaborations and hosting a plethora of activations and customizations in order to bring supporters together in a fun environment and gain a better understanding of the Wallabee brand.
clarks.com
Foli Creppy covers fashion and style in New York. More about Foli Creppy
Apr 25, 2024More in Journal
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